There is a right and wrong way to build a high quality, hyper-responsive buyers list. The first rule of thumb is that more is not necessarily better. Finding more buyers takes time and money. However, if those buyers aren't interested in what you are buying and aren't ready to pull out their checkbooks on your recommendations, that big list won't reap much reward. You spend a lot of time and money to put it together, but your return is minimal at best.
True, many marketing gurus tell us the money is in the list. They believe that bigger really is better. But is it? Consider how much time it takes you to create those mega-lists vs. compiling a high quality list of hyper-responsive buyers. It may take about the same amount of time to create your list, right? However, the return on your big list may be about 1%, while your high quality list may reap a return of 10% or more. Which one gives you a higher hourly rate for your efforts?
Learning to build a high quality list isn't always easy. You need to find a marketing expert who has learned the hard way that this philosophy doesn't work and can teach you how to build a high quality buyers list that will increase your income levels. A program like the one explained in this free report: